Brand of the Week

Sparkle & Glow – Where Tradition Meets Creativity

In the realm of artificial jewellery in India, Sparkle & Glow stands out as a brand that marries traditional Indian aesthetics with modern sensibilities. Founded by a passionate couple and rooted in a love for culture and craftsmanship, Sparkle & Glow has grown from a hobbyist’s dream into a well-loved online jewellery destination.

Origins & Founders

Sparkle & Glow was born in 2018, not as a corporate enterprise but out of sheer passion. The founders, Archana and her husband Rajendra, both came from tech backgrounds, they were software engineers before they turned their hobby into a brand. Sparkle and Glow+2Sparkle and Glow+2

Archana, the face behind the creative vision, initially started designing jewellery for her own wedding. That personal journey sparked an idea — why not bring these beautiful, traditional-inspired designs to more people? This origin story reflects the deeply personal, grassroots nature of the brand, very much a labor of love.

They are fueled by passion and creativity.
They want to offer premium-quality imitation jewellery, carefully curated so that customers can feel they are buying something special.
There’s a strong emphasis on design rooted in tradition especially South Indian temple motifs and classic jewellery styles.
They also place importance on customer experience.

All of this together gives us a picture of a brand that is not just about making jewellery, but about meaningful design, tradition, and personal connection.

Product Categories

One of Sparkle & Glow’s biggest strengths is the breadth of its product catalog. Their website lists a variety of categories, showing they don’t just specialize in one type of jewellery. Sparkle and Glow+1 Here’s a breakdown of their product offerings:

Jewellery

Bangles: Including palaka bangles, metal bangles, silk thread bangles, gold AD and rose gold temple bangles, glass bangles, daily wear bracelets.
Necklaces: Short necklaces, long necklaces, chokers, harams (mid-length), pendant chains and pendant sets.
Accessories: Very diverse — bugadi (ear studs), nosepins, ear chains/mattal, hip belts, hair accessories, maang tikkas, bindi, finger rings, anklets/payal, vanki/bajuband, saree pins.
Return Gifts: Kumkum boxes, organisers, rakhi, and other small decorative gifts.

Collections / Styles

Sparkle & Glow further organizes its jewellery via collections, capturing different design aesthetics:

American Diamond Collection: High-quality imitation jewellery with AD stones.
Victorian: More vintage-inspired, colonial / Victorian era motifs.
Jadau: The classic Indian studded style, often seen in bridal jewellery.
Beaded Necklaces, Kerala Jewelry, Invisible Necklaces: These niche categories show they are catering to a wide range of style preferences.

Clothing

Interestingly, Sparkle & Glow also offers clothing, which is somewhat atypical for a jewellery brand:

Kurti Sets
Sarees: Under sarees, they have several subtypes — organza sarees, Banarasi sarees, Kubera Pattu, Kerala sarees, Kalamkari sarees, Kota Doria, Handblock sarees, Chandheri silk.

They also have a price filter / category for Under ₹1,000 items.

Creativity & Design Philosophy

Sparkle & Glow’s design philosophy is deeply rooted in tradition yet expressed with a modern sensibility. A few key themes:

South Indian Inspiration: The founders’ personal wedding inspiration plays a central role.
Temple Jewellery Motifs: Many of their pieces especially necklaces, hip belts, and earrings evoke temple jewellery, a style rich in religious and cultural symbolism.
Mixing Materials: Their use of different finishes like AD (American Diamond), jadau, beaded work shows they are not limiting themselves to one material but exploring different textures and aesthetics.
Affordable Luxury: Despite being intricate, the jewellery is imitation/artificial, making it accessible to a wider audience who want beautiful design without the price tag of real precious jewellery.
Functional Gifting: With categories like kumkum boxes and organisers, they’re also addressing more functional, decorative needs and not just wearable jewellery.

Strengths & Unique Selling Points

Based on what Sparkle & Glow offers and how they present themselves, here are some of their major strengths:

Wide Range of Products: From temple jewellery to trendy AD pieces, from bangles to hair accessories — highly diversified.
Design + Tradition: Their focus on South Indian temple styles and jadau / AD work gives them a niche appeal.
Accessible Pricing: While the designs feel premium, the fact that it’s artificial jewellery makes it more accessible for many.
Customer-Centric Service: International shipping, express delivery (in India), WhatsApp support, and transparency in policies help build trust.
Personalized Handmade Touch: With made-to-order options (5–10 working days) for some items, they balance scale and craftsmanship. Sparkle and Glow
Functional Gift Range: Their non-jewellery offerings (kumkum boxes, organisers, rakhi) add more dimensions to their brand.

Sparkle & Glow is a brand that beautifully captures the spirit of tradition and the drive of modern entrepreneurship. Founded by a tech-savvy couple who followed their creative calling, it offers a rich and varied catalogue of artificial jewellery and even clothing — all rooted in cultural aesthetics.

Their commitment to quality, thoughtful design, and customer experience makes them a noteworthy player in the Indian imitation jewellery space. Their strengths are compelling: authentic origin story, design diversity, and a customer-first approach.

For anyone looking to adorn themselves (or gift others) with culturally resonant, beautifully crafted jewellery — without breaking the bank — Sparkle & Glow is a name worth exploring.

Panache Palette